Telesat

Bringing the Canadian Satellite company into the 21st Century.

Role

Designer

Year

2018

Overview

Telesat, Canada’s leading Satellite operator, aims to bring high speed internet to the farthest reaches of our planet. With their own fleet of satellites Telesat set up their Lightspeed™ network which revolutionizes global broadband connectivity by delivering a combination of high capacity, security, resiliency and affordability with ultra-low latency and fibre-like speeds.

Problem

Telesat came to KWT looking to update their brand identity. In anticipation of their new Lightspeed™ constellation network launch they need a new look that generated resonance, reliability and authenticity with their customer base.

Design Process

Working with the creative director and senior designer, we built Telesat a brand strategy and Visual identity that paid appropriate homage to the company’s 50 year legacy and signaled the launch of a new era.

The visual identity utilized a modular grid system, a robust icon library designed to simplify complex technical processes in custom charts, and a photo library featuring a range of abstract and objective imagery to demonstrate the brand’s impact within each industry they serve.