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Boston Consulting Group

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The Challenge

As an exclusive part of COP27, the 2022 United Nations Climate Change Conference, Boston Consulting Group had the unique opportunity to share real-time updates with business decision-makers around the world.

The real ask was to develop a comprehensive content strategy, templated creative for both pre-planned and live content, and a framework to distill BCG’s long-format daily blogs into engaging social-friendly content.

Key Objectives

  • Work with key stakeholders to create posting strategy and align on unique campaign creative

  • Work across time zones to create content that goes live before the next day of the conference

  • Utilize Instagram's unique features to encourage audience engagement

60+ pieces of content developed over 12 days made by 1 team collaborating across 4 time zones

Previous Project

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Closing the Climate Action Gap

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< MICROSITE >

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Previous Project

< BCG >

Closing the Climate Action Gap

< UI/UX >

< MICROSITE >

< SUSTAINABILITY >

Previous Project

< BCG >

Closing the Climate Action Gap

< UI/UX >

< MICROSITE >

< SUSTAINABILITY >

Next Project

< TELESAT >

Launching a Satellite Company into the 21st Century

< BRANDING >

< MARKETING >

< TECH >

Next Project

< TELESAT >

Launching a Satellite Company into the 21st Century

< BRANDING >

< MARKETING >

< TECH >

Next Project

< TELESAT >

Launching a Satellite Company into the 21st Century

< BRANDING >

< MARKETING >

< TECH >

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