How can we balance providing detailed content while making it digestible for some of the world’s top business leaders? During our discovery phase, using metrics and heatmaps from BCG's development team, Our team discovered that this audience tended to scroll through the full site very quickly. Typically, they would pause on bigger headlines and then keep scrolling till they reached the end. Only to scroll back up looking for the bits of information that was most relevant to them.
 
With this information, It was important for us to find ways to tell a whole narrative story while reducing copy to its true essence. I was tasked with finding ways in which we could condense copy, utilize scroll interactions to highlight information, and create interactive modules that allowed the user to learn as they explored the page.