Boston Consulting Group
The Challenge
BCG, a global consulting firm that partners with leaders in business to solve their toughest problems, came to The Charles Grp looking for a way to arm business decision-makers with concrete, actionable information that tackles some of society’s toughest challenges - food waste, climate action, AI expansion, etc.
Working with BCG’s editorial team, we created a series of interactive microsites with the goal of making dense information digestible without losing the invaluable nuance.
Key Objectives
Work with key stakeholders and writers to ensure alignment throughout each phase
Define the sites creative direction inspired by clients brand system and site content
Use site interactions to develop visual narrative further
Ensure responsive layout and preserve interactions on desktop, tablet, and mobile
Work with Developer team to launch and QA site
Create social posts to promote site for launch
How can we show that actions have consequences?
This site uses transforming shapes controlled by the user’s scroll wheel to show that their actions whether intentional or not impacts their surroundings.
With high-profile business leaders and key decision makers being our main audience, We focused on breaking things apart so that they spent less time reading and more time seeing its affects.
After Launch, We saw Bounce Rates fall, Users scrolling to the end of the page and Time Spent on Site rise compared to other articles on their site.
< Work >
