Boston Consulting Group
The Challenge
BCG, a global consulting firm that partners with leaders in business to solve their toughest problems, came to The Charles Grp looking for a way to arm business decision-makers with concrete, actionable information that tackles some of society’s toughest challenges - food waste, climate action, AI expansion, etc.
Working with BCG’s editorial team, we created a series of interactive microsites with the goal of making dense information digestible without losing the invaluable nuance.
Key Objectives
Work with key stakeholders and writers to ensure alignment throughout each phase
Define the sites creative direction inspired by clients brand system and site content
Use site interactions to develop visual narrative further
Ensure responsive layout and preserve interactions on desktop, tablet, and mobile
Work with Developer team to launch and QA site
Create social posts to promote site for launch
