Z by HP, Hewlett Packard’s Enterprise focused division, offers workstations that focus on power, performance and reliability. Stocked with the best of the best hardware, Z by HP workstations are engineered to outperform your typical PC. From AI development and data analysis to real-time rendering, 3D design and animation - Z by HP workstations drive the most complex professional workflows.
How do you show the limitless possibilities of using such a workstation? Working with agency partner EY3 Media, we created a minute long product video that shows the world/worlds you can create with the help of the G6 5A.
Kicking off this project included meeting with the Z by HPs marketing team to learn more about the product and it’s KSPs to feature in the video. After a round of research looking at previous product videos and performing a competitive analysis, a moodboard and general storyline were created to help create a general narrative around the product and help the video get from point A to B to C.
Once the general concept was approved, We created a more developed storyboard and began creating lower quality single frame renders to align on general texturing and coloring. After storyboards, a high quality full version of the video is created.
Along with the full video we were asked to produce 4 :15 second cuts to be used for social and other marketing materials.
Below is a series of work from previous clients.
To view project hover over the card and click.
