One of the major areas of the site that needed attention was the sites main navigation. The old version felt barren, putting the expectation that the user knows exactly what they need with no assistance on how to get there other than the search bar. By adding a sub-navigation below the search that links to a range of categories. we provide the user multiple paths to find what it is that they need. Where as before the user had to search for the exact product they want , they know are able to find a variety of products that will help them solve their needs.

During the wireframe process it became clear that we needed to find a way for users to easily transition between the suite of Health-e commerce's sites (FSA Store/HSA Store Optical). As some accounts only work on their corresponding accounts, we wanted to give the user the ability to make a quick switch without having to type in a new address. Making the transition smooth and easy helps keep the user in the same buyer mindset and deters them from abandoning their search altogether.