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Mulligan

Branding

apparel

The Challenge

Created from my love of the game of golf. This concept focuses on creating a brand that embraces the frustrations of the game and brings together golfers of all skill levels.

Centered around a community of mediocrity this project involved creating an e-commerce site, scorekeeping app with community feed, and designing apparel that resonated with it's audience.

PRophet , a new startup focused on revolutionizing the PR Industry with AI, came to KWT Global in need of branding that is as bold and revolutionary as it's SaaS platform.

As part of a larger design team, I was in charge of developing out the brand system and wireframing/designing their website. This included brand pattern usage, sourcing illustrations, developing social media templates, conducting audience research, competitive research and website construction.

PRophet , a new startup focused on revolutionizing the PR Industry with AI, came to KWT Global in need of branding that is as bold and revolutionary as it's SaaS platform.

KEY OBJECTIVES

Create branding, clothing designs, and social content
Design e-commerce website
Create scorekeeping app that simplifies information when in use and adds an emphasis to community